Digital Signage 101
Digital Signage Checklist
DS 101
What is digital signage?
A digital sign is an electronic display that’s used to show advertisements, product information, menu boards or other messages. Most digital signs take the form of LCD displays.
What’s the difference between digital signage and interactive digital signage?
Interactive digital signage (IDS) lets the viewer engage, often using touch screen LCD displays. IDS is useful when you have more than a one-dimensional message to convey— any message where the viewer needs to express what areas are of interest to them.
Why would I want digital signage?
The reasons vary by the type of business you’re in, because each business uses digital signs differently. Click an icon to learn how our signs work in specific industries:
Home Furnishings
Property Management
Bar & Restaurant

Interactive digital signs are placed in lobbies, or near restaurants and elevator banks to highlight property amenities, nearby attractions, and to drive guests to incremental sales such as dinner or spa services. Incremental revenue and guest satisfaction are both enhanced.
Home Furnishings

Interactive digital signs provide an “endless aisle” that shows and sells products that are not kept in inventory. Digital signs are also components of merchandising displays used to visually promote products. Both solutions drive sales lift.
Property Management

Digital signs are used as a communication channel, notifying residents of upcoming events. Interactive signs are used in the leasing office to help leasing agents show prospects property amenities or photos of particular units. Both uses improve efficiency.

Car dealers use interactive digital signs as a marketing tool in places where customers wait, such as service lobbies. Customers can view current inventory, promotional videos or service specials. Service customers are driven to the sales side of the dealership.
Bar & Restaurant

Restaurants and bars use digital signs as menu boards, either behind the counter or near the entrance. Entrance signs are usually interactive. Digitizing menu boards reduces the cost and effort of updates and provides a better graphical experience that tempts patrons, driving revenue.
How does it work?
A digital signage system consists of three parts— the display, a small computer called a “media player”, and software. The software allows you to setup and control the content that you want to appear on the display. At Intava, we provide the software as a cloud service, meaning you access it over the Internet from any web browser. The content is then transmitted over the Internet to the media player, which then displays it.
How do I get digital signs?
Give us a call! We’ll listen to what you’re trying to accomplish, and then recommend a course of action. If one of our off-the-shelf solutions fits your needs, we’ll set you up with a free trial account just for asking. Or if you need something custom-built, we can help with that too. If you already have the displays and media players, we can provide just the software. Or we can provide you with a turnkey solution, including professional installation.
Developing a strategy
The most important key to a successful deployment is making sure you have a well thought-out plan. Here are few questions your organization should answer before you begin:

  • What are the goals for our digital signs?
  • What are we trying to motivate customers to do?
  • What content do we think will best meet our goals and drive customers to desired actions?
  • How often will we need to refresh the content?
  • Where are people most likely to see our digital signs? Where do they dwell for longer periods, making them more likely to engage an interactive digital sign?
  • How will we measure the results?

If you aren’t able to answer all of these questions, we can help.
Selecting a software vendor
It’s been said that hardware is like a person’s looks and software is personality. One attracts you initially, and the other makes for a good marriage. So get to know your software vendor. Make sure you like them. The hardware vendor won’t matter much after installation day, but the software is with you for the long haul.
Selecting displays
Don’t scrimp. Commercial-grade displays are significantly more expensive than an equivalent TV you can buy at the local electronics store, but for the money you’ll get better brightness that holds up over time, a display designed for 24x7 usage, improved reliability, and a solid warranty. Also, consider whether interactive is required now or in the future. A touch screen may be the way to go.
Selecting media players
Make sure it matches the content to be played. What video formats will you want to use? Will the content be interactive? How much content will need to be stored on the player at one time? The player you pick should be able to handle what you plan to throw at it.